AGENCY
Mid Monday Morning is a strategic advisory and creative agency that partners with leaders at pivotal moments of growth. We work across strategy, brand, capital, and execution to help organizations create business clarity when opportunity is visible and risk is harder to see. Our approach combines disciplined thinking, practical experience, and creative problem-solving—tailored to the realities leaders are actually navigating. Our greatest value is helping leaders see their situation clearly, make confident decisions, and move forward with intention.
Meet Brooke & Steve
Brooke Whitaker-Royster
Before founding Mid Monday Morning, Brooke spent over a decade as a curator, producer, and organizational strategist in the arts sector. She led educational partnerships and consulting initiatives at Lincoln Center for the Performing Arts, where she also served as a curator and producer for Lincoln Center Education’s Summer Forum. Brooke’s career in arts and impact work began in Philadelphia following her graduation from Temple University. There, she held professional roles at The African American Museum in Philadelphia, The Leeway Foundation, and the Kimmel Center for the Performing Arts, building a foundation in cultural programming, education, and community-centered organizational strategy.
Steve Royster
Steve joined Mid Monday Morning after 15 years as a venture capitalist and startup executive in the technology sector. He led over $15M in early-stage investments as a Corporate VC with the New Jersey Economic Development Authority and Alcatel-Lucent Bell Labs Ventures. As a startup leader, Steve helped Kiswe define its initial brand and go-to-market strategy for sports and music content platforms. As the fifth hire at MoCaFi, he served on the leadership team that scaled their prepaid debit card business to its first 25,000 cardholders, designed the proof-of-concept government payment systems that have since distributed more than $200M in funds, and led the launch of On Our Block — community banking unit — a that generated $2M in revenue in 18 months.
Consulting Inquiries
brooke@midmondaymorning.com